Syndicated Market Research Products

BioTrends offers syndicated market research across a variety of specialties including Dermatology, Gastroenterology, Immunology/Infectious Disease, Nephrology, and Rheumatology. Our reports fall into the following categories:

TreatmentTrends^®

These reports provide information on attitudes and prescribing behaviors, reflecting changes over time. The reports not only assess the current and expected usage trends of various products, but provide insight into why those trends are expected to occur and what events will have the most impact.
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ChartTrends^®

These reports provide an in-depth view of the management of patients in various disease states. Through chart audits we are able to understand treatment choices and algorithms related to patient demographics, dosing strategies, as well as persistency and adherence to a range of medications. In addition, the attitudinal survey component allows us to better understand gaps between intended and actual treatment.
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LaunchTrends^®

We stay up to date on products that are in development in our key therapeutic areas. LaunchTrends follows these products from pre-launch through six months post launch covering promotional efforts, attitudes, trial, and usage.
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Special Reports

From time to time our research leads to more questions or the need to dig deeper into a certain area. When this happens, we often research these areas and publish our findings in Special Reports.

Custom Research Solutions

BioTrends currently offers research services in the United States, Canada, Europe and Latin America

Our research spans all phases of the Product Life Cycle:
Pre-commercial (Phase II and III)
Pre-launch (Post NDA, BLA)
Product Introduction
Product Tracking

Some examples of our qualitative research include:

• Concept Testing
• Positioning/Messaging
• Sales Aid Testing
• Message Recall
• Buying Process
• New Product Opportunities
• Market Event Studies
• KOL Reports

Some examples of our quantitative research include:

• Market Landscape
• Patient Chart Audits
• Patient Satisfaction
• Positioning/Messaging
• Market Potential
• Tracking Studies (ATUs)