What are TreatmentTrends®?

TreatmentTrends are syndicated report series that provide longitudinal information on market dynamics. They provide insight into practice patterns, attitudes and perceptions, and current and projected use of various products. They evaluate perceived product advantages and disadvantages, as well as sales and messaging efforts of key market players. They are quantitative in nature with several open-ended questions for qualitative feedback. TreatmentTrends are currently offered in Psoriasis, PsA, RA, Crohns/UC, Renal Transplantation, MS, and Dialysis/Chronic Kidney Disease.

Why Purchase TreatmentTrends?

TreatmentTrends provide insightful, actionable information about physician attitudes and market dynamics, including the information your competitors are viewing.
TreatmentTrends cover about 95% of the information you would receive from a customized tracking study and so provide an economical way for you to stay on top of market dynamics and make strategic decisions.

Will TreatmentTrends Include All The Information I Want To See?

Our clients tell us that TreatmentTrends cover about 95% of the information they had obtained in their customized tracking studies, but at a fraction of the cost. To capture that remaining 5%, BioTrends offers each client the opportunity to include up to five proprietary questions in our surveys at no additional cost.

What about Follow Up Research?

If you have questions that go beyond the scope of a TreatmentTrends Report, BioTrends offers Splinter Studies and Qualitative Follow Up Studies for an additional cost. These are done with a segment of the TreatmentTrends survey respondents so the additional information can be linked with the original survey data.

Are the Respondents My Targets?

We do not use panels. We recruit a random sample of respondents and we screen on a number of criteria to ensure all of our respondents are high market decile physicians. In addition, we can cross-match our respondents in any survey with your list of targets to let you know the percent overlap. Finally, if you provide us with a list of targets (of a certain size) prior to fielding we will guarantee an 80% match.