What are LaunchTrends^®?

LaunchTrends are syndicated reports that track the trial, adoption and usage of new products from pre-launch through six months post launch. These report series provide information on how new products fit into the treatment algorithm, impact current therapies, and change market dynamics. They provide information on awareness, familiarity, and perceived clinical advantages and disadvantages of new products. And, they capture the promotional messages and activities of all market players. LaunchTrends are currently offered in our core therapeutic areas of Nephrology, Rheumatology, Dermatology, and Gastroenterology.

Why Purchase LaunchTrends?

Whether you are launching a new product or a new competitive product is launching in your space, you need to have a pulse on the market so that you can respond quickly and appropriately to changing market dynamics. LaunchTrends provide this information, and because they are syndicated...

LaunchTrends provide you with the information your competitors are viewing
LaunchTrends are unbiased
LaunchTrends are economical

Will LaunchTrends Include All The Information I Want To See?

Our clients tell us that LaunchTrends cover about 95% of the information they would capture in a custom launch tracking study. To capture that remaining 5%, BioTrends offers each client the opportunity to include up to five proprietary questions in our surveys at no additional cost.

Are the Respondents My Targets?

We do not use panels. We recruit a random sample of respondents and we screen on a number of criteria, including number of patients, to ensure that all of our respondents are high market decile physicians. In addition, we will cross-match our respondents in any survey with your list of targets to let you know the percent overlap. Finally, if you provide us with a list of targets (of a certain size) prior to fielding we will guarantee an 80% match.